What makes an idea a virus? A question posed by Seth Godin.
In my marketing and communications reading as of recent, I came across this notion of an “Ideavirus”.
What was it about the “Got Milk” campaign of 1993 that “got” everyone talking? Nine years later in 2002, the ad was named one of the ten best commercials of all time by a USA Today poll, and ran again nationwide that same year. It has since been featured in books on advertising and used in case studies. Today, smatterings of “Got…” ads litter society because the Idea took off like a Virus. (Can you tell that I’ve had enough of the “Got” campaign. My ADHD just kicked in, and I want something new.) 
Here’s another soon-to-be classic Ideavirus:
So, here’s the Million-Dollar Question… How do you come up with an Ideavirus?
I think an Ideavirus will only spread (as viruses do) if they hone in on three key points.
An Ideavirus must be…
- Simple
- Entertaining
- Relatable
Focus on those points, and you will infect the world. (Or, at least the audience you are targeting.)
Image: renjith krishnan / FreeDigitalPhotos.net